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PR firms agree to play by Wikipedia’s editing rules

Eleven large PR firms issue statement agreeing to comply with the online encyclopedia’s rules after an investigation into paid edits on the site.

In the wake of a dispute over paid edits of Wikipedia pages, 11 of the largest public relations firms have agreed to comply with the online encyclopedia’s rules.

The move comes after Wikimedia Foundation, the organization that administers Wikipedia, threatened a public relations agency last year with legal action for what it called “suspicious edits” of the online encyclopedia’s pages to promote organizations or products.

Acknowledging that “prior actions of some in our industry have led to a challenging relationship” with Wikipedia editors, the firms vowed in a statement Tuesday to abide by the site’s policies and guidelines as well as its terms of service. The firms also promised to police their own industry and counsel their clients in regard to proper conduct on the site.

“On behalf of our firms, we recognize Wikipedia’s unique and important role as a public knowledge resource,” the statement reads. “Our firms believe that it is in the best interest of our industry, and Wikipedia users at large, that Wikipedia fulfill its mission of developing an accurate and objective online encyclopedia. Therefore, it is wise for communications professionals to follow Wikipedia policies as part of ethical engagement practices.”

The issue came to a head last October when the Wikimedia announced it had shut down more than 250 editing accounts as part of an investigation into an increase in paid edits on the nonprofit site by sockpuppets, or online identities used for purposes of deception. Reports in The Daily Dot and Vicelinked the rise to a service called Wiki-PR, which formerly billed itself as “Wikipedia writers for hire.”

Wiki-PR’s services pages formerly promised clients a “page management service” so that their Wikipedia presence wasn’t “left up to chance.” Although those references have been removed, the services page includes “crisis editing,” which is designed to help clients who feel they are being treated “unfairly” on Wikipedia “navigate contentious situations.”

After discussions failed to resolve the issue to its satisfaction, Wikimedia sent a cease-and-desist letter to Wiki-PR CEO Jordan French in November that warned it was “prepared to take any necessary legal action to protect its rights.”

Wiki-PR did not immediately respond to requests for comment on the firms’ statement, but French told CNET last October that Wikipedia had been overzealous in its investigation.

“Senior Wikipedia administrators closed the sockpuppet investigation after concluding that we were paid editors paying other editors,” French wrote in an email to CNET. “Volumes of Wikipedia pages we didn’t work on were wrongly swept into that investigation. We do pay hundreds of other editors for their work — they’re real people and not sockpuppets.”

Wikipedia’s Terms of Use expressly forbid “attempting to impersonate another user or individual, misrepresenting your affiliation with any individual or entity, or using the username of another user with the intent to deceive.”

The firms signing the agreement included Beutler Ink, Ogilvy & Mather, FleishmanHillard, Peppercomm, Burson-Marsteller, Ketchum, Porter Novelli, Voce Communications, Edelman, Allison+Partners, and Glover Park Group.

CNET has contacted Wikimedia for comment and will update this report when we learn more.

Source:cnet.com

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Sunny Leone Set To Sizzle In DK With Prem

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Sunny Leone is in demand and she is all set to add that extra zing in a Kannada film titled DK opposite Prem.

“I was in Mumbai recently to discuss the song with Sunny Leone. She has given her nod to be a part of the film,” says the director turned actor Prem, who had earlier roped in few Bollywood hotties for the item song in his movies.

Prem, who has earlier worked with Yana Gupta for his film Jogi and Mallika Sherawat in Preethi Yeke Bhoomi Melide caught much attention when he had brought in Scarlett Wilson for his film Prem’s Adda.

The trend continues with him bringing in the latest bombshell of Bollywood, Sunny Leone for a special appearance in his upcoming film DK directed by Udaya Prakash. As we know, Prem had previously tried to rope in Sunny Leone for a film but it did not work. Not losing hope, he took another chance and this time he has succeeded. Sunny will do an item song in DK and as per our sources, the actress has been paid a little more than a whopping 40 lakh to sizzle on screen.

Source:in.movies.yahoo.com

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It would be interesting to learn how Prem charmed these beauties to work in his films. Ask him about it and he chuckles, “Yes, I have always brought in an interesting factor to my films, which has garnered a lot of attention. Sunny this time has agreed, but everything will be finalised once we are done with the agreement. Till then, I have to keep my lips sealed,” he says.

The makers of DK are planning to release a threatrical teaser in three theatres on the day of the muhurath, sometime this month.

Apart from Sunny Leone, DK has invited a lot of speculation. “There have been different thoughts about DK. Some think the film is based on the life of politician DK Shivakumar, who is currently the Minister of Energy in Karnataka, while few others think it is about politician HD Kumaraswamy. But I ask all of them to come and watch the film and then decide what the subject is all about.” stated Prem.

Here’s wishing team DK all the best.

9 tips for managing your own marketing

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We’ve made it to June—a month observed by entrepreneurs and small business owners as Do-It-Yourself Marketing Month. In honor of that, here are a few tips for some easy DIY steps to help your PR and marketing: 

1. Friends close, enemies closer

Perhaps the word “enemies” goes a bit too far—but you should identify your competitors. In marketing, this will help you to consider what they’re doing that appears to be working or failing (both in their business activities and in the marketing efforts). It provides you a chance to serve your market better or differently. Never close your eyes to who else is in your space, but don’t obsess about it, either. 

2. Budget brutal

How can you plan an attack if you haven’t prepared for the pennies and the pounds that it may entail? Take time to set out a marketing budget. Most of us in the industry suggest at least 15 percent of your sales budget should specifically go into marketing and PR—much more in certain cases. Setting a budget helps you define whether your marketing will encompass above the line advertising, printed matter, media relations work, or lots of old-fashioned “pressing the flesh.” 

3. And your point is?

You can’t begin your marketing until you’ve considered your key messaging. This might be as simple as defining the following: 

• Who are we? 
• What do we stand for? 
• Where are we trying to go? 
• What do people perceive us to be? 

This relatively straightforward analysis can be done in DIY form or by engaging a  research company. The results will help your marketing substantially. 

4. Online or out of the race

There’s a good reason telephone books have become doorstops in many business cases: We know modern savvy consumers shop for business services by searching the Internet. 

An online presence is essential. There are DIY facilities available for this, or you can take the guidance of a dedicated company that will help you create a brand presence online. 

5. Content marketing: Take off the dark glasses

Being online with a website is one thing, but the picture is not complete unless people have a chance of finding you. Without some effective content marketing, being there on a website is like blinking behind dark glasses. You know you’re doing it, but no one else does. 

Some of the simplest DIY approaches to content marketing lie in making sure you’re regularly updating your site—through blogs, news feeds, anything to keep the search engines aware that you’re an open shop and continually moving. 

If your budget is slightly more flush, talk to a PR agency about copywriting and content marketing work to help you. 

6. Socially savvy

You don’t necessarily want to know when the person down the road is having a cup of tea or watching his toddler cut its teeth, but updates by yourself and others on social media do encourage traffic and relationships. DIY is very easy to achieve initially. Take a look at what you think Twitter, LinkedIn, Facebook, Pinterest, and YouTube could be doing for you. 

7. Network with intent

Many of us loathe networking, but the eyeball-to-eyeball factor in marketing is important. Look at what’s happening in terms of business networking events in your region or industry. You never know whom you might meet. 

8. PR power—with the who, what, where, why, when

They say there’s a  every one of us. I’m pretty sure there’s a story within every company, too. Media relations and the process of getting stories to journalists is a really effective way to boost your PR and marketing. When creating a press release, consider the who, what, where, why, or when of your story. Think also about a good photo to help tell the story. You can always phone a PR consultant for further advice if you’re stumped. 

9. Evolve and evaluate

Static marketing plans—and those that aren’t frequently assessed for effectiveness—can be more of a detriment than an asset. Keep looking at new ways to tell your story and to reach your audience. 

Source:prdaily.com

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How to make a bigger splash with your LinkedIn profile

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When LinkedIn opened up its publishing platform in February to our members, many people jumped on the opportunity right away.

They were eager to make use of a powerful new tool to help define their professional profiles and share their expertise with people in their field and beyond. Consider my colleague Mike Gamson, who dived right in with a series of pithy posts, and David W. Andrews, a butler who talked about the evolution of that domestic role.

Others of us have regarded this swimming pool with a bit more trepidation. We like to get used to the temperature one toe at a time.

The fear is only natural. Maybe we don’t view ourselves as great writers? Maybe we write for a living, so the bar for an excellent post is very high? Or maybe we just want to say something brilliant enough to augment our sparkling professional profiles?

Or maybe it’s that nagging suspicion about the mediocrity of our LinkedIn profiles. A fellow mom at my daughter’s school said she was embarrassed to connect to me on LinkedIn, because she didn’t think her profile was good enough for me to see.

She’s not the only one.

Some of our members have confided that they’ve put off publishing on LinkedIn because they don’t feel their profiles are up to snuff and they want to spiff up first. That’s like waiting to plan a great beach vacation until you’ve lost five pounds.

In the interest of helping my fellow poolside professionals dive right in, here are a few quick fixes that anyone can and should do to improve their professional profile in less than 10 minutes:

  • Tip 1: Tweak your settings before making changes. This is more of a pre-tip: We know a lot of you might be shy about making changes to your profiles for fear of inadvertently alerting your network to your edits. Don’t worry; this is easy to prevent. Simply turn off your activity broadcasts under privacy controls. While you’re at it, run through all the settings for your profile, communications, groups, and accounts to make sure everything is set just the way you want it. For instance, I can’t keep up with all my emails as it is, so I make sure I do not receive emails from group members or leaders.

    Tip 2: Definitely use the summary section. This is one of the most overlooked opportunities to establish your professional voice and credibility. Think of it as what you’d say about your career trajectory at a dinner party to someone you’d like to impress, or what you’d hope your friend might say about you when recommending you to someone else. A good rule of thumb is to make it 40 words or more. If you are looking for career opportunities, be sure to include keywords featured in a description of a desirable job in your field, as it will make your profile more likely to turn up in a potential employer’s search.

    Tip 3: Share some personality. This is not the 1980s, when the paper   you chose for your resume actually mattered. In addition to the role descriptions and slots for outside activities (boards, interests, and volunteering and causes), you can convey a lot more about who you are as a person and who you might be as an employee. To quickly give your profile some pizzazz, visually enhance your professional story by adding slide decks, videos, and other projects to demonstrate the impact of your work, your company’s mission, or your team’s capabilities.

    Tip 4: Proofread, proofread, proofread. Though the tone can be informal and conversational, the spelling, grammar, and punctuation shouldn’t be sloppy. You should offer a well-written profile that reflects a well-put together professional—even more so if you’re in the communications field. Ask for help if you need a second set of eyes.

    Tip 5: Get a great profile picture. Our data shows that a strong headshot—full color and well lighted—is one of the best and fastest ways to improve your profile. It’s a lot like when you’re looking for a house to buy: If there’s no photo, you assume something’s wrong with the property. People like to put a face with a name. Make yours terrific.

With these few steps, you’ll be well on your way to a more enriching LinkedIn experience. You may even find yourself ready to start sharing news and your perspectives with your professional contacts. Let me know how the deep end feels.

Source:prdaily.com

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Why the PR industry is ripe for disruption

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Ask any company looking to hire a public relations firm what attributes they’re seeking, and they rattle off a list of qualities they assume all PR agencies possess.

They want:

• A creative team that interacts regularly with the public and stays on top of all the latest cultural and industry trends.

• A group of hip strategists that chat on the phone for hours a day; they are everyone’s best friend and take the time to understand new phenomena.

• Most important, an agency that gets them results.

Though these are precisely the qualities a company should seek (and expect) from a PR agency. Unfortunately, the agency model has become antiquated—stifling creativity by focusing on the billable hour, maintaining old-school workplace policies, and enforcing obsolete values on employees.

This attrition is startling. Our industry has one of the highest rates of employee turnover. Nobscot Corp. estimates voluntary and involuntary turnover reached more than 55 percent over the past 12 months. Not surprisingly, when unhappy employees leave agencies, it results in unhappy clients. The average “agency of record” tenure has decreased dramatically.

According to the Bedford Group, client/agency tenure has shrunk from more than seven years to less than three years.

The PR agency model is ripe for disruption. All around us technology and the creative class are turning industry on its head, and I believe the PR agency model is about to undergo a dramatic shift—one that will better serve clients and provide greater meaning and value to employees.

Since the recent economic recession, we’ve already seen a shift in demand for smaller, more specialized agencies (which are typically more nimble and progressive). Public relations is a $13 billion industry, growing at a rate of 8 percent.

Small, midsize, and independent firms are outpacing large and multinational firms. These smaller, specialized firms report 10.4 percent revenue increases compared with that of publicly traded firms, which report revenue growth of only 6 percent. Clearly, the winds are beginning to shift, but there’s still more to be done.

Gender 

In 2010, Ragan.com revealed that 73 percent of the PR industry is female, yet an overwhelming 80 percent of upper management is male. I’m not here to bash the male gender (I happen to love them), nor get on a “Lean In” soapbox about workplace gender inequality. The point is that countless human behavioral studies prove that men and women think very differently—especially as it relates to processes and problem solving.

The PR agency world is broken today primarily because of gridlock in idea creation and thought process. When men sit at the top of the org chart driving company strategy, their leadership (despite the best of intentions) doesn’t work for the majority female workforce in the ranks below.

Professional associations such as the Public Relations Society of America (PRSA) should place more emphasis on developing female executives and encouraging female entrepreneurism within our industry. In addition, we should work to diversify our workforce and attract younger male professionals to seek PR careers.

Since 2000, PRSA has awarded 11 men and just three females its prestigious Gold Anvil Award. Clearly, we have a female leadership deficit that must be addressed in order to bridge and diversify agency thought processes.

Workplace culture 

In full disclosure, I’m a millennial and I’ve been called every name in the book by Baby Boomers—from “entitled” to “fantasizer” to “hard to manage.” In my experience, it’s not that millennials are horrible agency employees, it’s just that Boomer bosses resist workplace change. This gridlock only exacerbates employee and client turnover.

By 2025, three-quarters of the global workforce will be millennials. These fresh professionals bring with them a keen desire to work in a team environment, a desire for personal fulfillment, and the need for flexibility. To prepare, traditional PR agencies must shed their hundred-page employee handbooks, processes, strict workweek regimens, and heavy management styles.

The good news? Millennials are digital natives, which means we’re typically multitaskers and seek roles in which we can balance many initiatives. This makes us perfectly suited for an agency environment.

Some agencies are already embracing this trend. For example, Allison+Partners employees receive paid time off for individual community service activities of their choosing, and Coyne PR offers a “Zen den” with massage chairs, a pool table team room, a nail salon, and a bar for happy hours.

At AR|PR, our millennial-centric culture is rooted in one simple motto: Believe the best IN each other. Want the best FOR each other. Expect the best FROM each other. 

This enables us to infuse fun and teamwork into our everyday efforts, while always focusing on client results. It also means we don’t have a dress code, and we give employees unlimited vacation. To prove this decision was wise, I calculated how much time I would have given employees in sick, vacation, and holiday PTO over a six-month period, and they actually took less time off. It’s all about creating a culture employees want to be a part of and feel fulfilled by.

Shifting media landscape 

Today’s evolving digital landscape and media shifts are forcing PR agencies to adapt. Mediaplatforms are moving far more rapidly than traditional agency pace, and I predict the agencies that don’t change will die.

I once had a boss tell me that our agency should have a policy of turning press releases around in 48 hours, and clients shouldn’t expect same-day, priority treatment. Au contraire. When CNN2 (now known as HLN) launched in 1982, the 24/7 news cycle was born. Most recently, social media (Twitter, specifically) has ushered in a light-speed news cycle that forces PR practitioners to respond at a rapid pace.

Moreover, traditional news media outlets are morphing into digital news engines, churning out more content than ever before. At the same time, this content is more concise and is created with a social-media-savvy audience in mind.

Boomer and Gen X agency leaders must recognize that their millennial colleagues embrace new media platforms in a much more authentic way. For example, when I was in college in the early 2000s, Facebook was just being rolled out to selected campuses.

The younger team members at my firm today use social media in a way that blows even my young mind. For this reason, agency leadership should co-mentor with younger team members. I encourage older generations to learn and absorb the practices of these digital natives and empower them to lead the agency in these respective functions.

The future 

I understand that many readers will balk at my assertions, and I can now kiss my dreams of winning a PRSA Gold by The weDownload Manager”” style=”width:7.5pt;height:7.5pt;visibility:visible;mso-wrap-style:square” o:button=”t”> Anvil goodbye. But after representing dozens of cutting-edge, disruptive technology companies, I was inspired to share my perspective on how our 100-year-old industry can collectively dream bigger, do better, and work harder.

The world relies on PR pros to tell the stories that should be told. With innovation all around us, we now have the tools and knowledge to tell these stories with more gusto than ever before. Let’s move our agencies into a new era, one that preserves our industry legacy and credibility yet attracts a new generation of talented storytellers.

Source:prdaily.com

Tagline : PR Agency ,Best PR Agency ,PR Agency in India ,PR Agency in Delhi,PR Company in India,PR Company in Delhi,PR Firms in Delhi,Best PR Company ,Top PR Agency in Delhi ,Public Relations Firms in India ,PR Company  Delhi