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Report: 1/4 of top online retailers fail at digital marketing


Internet retailers that find themselves on the list of the Top 500 Retailers likely got there through hard work and a good product, but a quarter of them can’t credit their marketing department.

A new study from Wpromote found that 124 brands among the top 500 online retailers deserve a failing grade when it comes to digital marketing. Only two percent of the companies on the list deserved an A, according to the study.

“Digital marketing has leveled the playing field,” said Mike Mothner, founder and CEO of Wpromote, in a recent statement. “You don’t need to be a retail giant to be a successful digital marketer, but a holistic view of the customer experience differentiated the winners and losers. Retailers can’t provide a seamless e-commerce experience without organic traffic, for example, and still be successful.”

The study judged these online retailers based on the following categories: paid search, SEO, social media, E-commerce, email marketing, blog and mobile.

Don’t feel too badly for the 25 percent. They certainly have failed all the way to the bank.

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