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The following is an excerpt from “The Social Media Pocket Guide: Six Ways Marketers Should Use Social,” an exclusive guide from Spredfast. The Social Media Pocket Guide reveals how marketers at big brands like AARP, AT&T, Discover, and Nokia have leveraged social to reach their campaign goals. Right now, “traditional” and digital marketers have an opportunity – and a critical need — to collaborate with their social counterparts like never before. Whatever your role, you’ll benefit from learning how social can contribute to a successful marketing campaign.
In just a short time, social media has become a ubiquitous mainstay in the lives of consumers. Popular platforms have rapidly grown to hundreds of millions of users, and the adoption of social media platforms has no end in sight.
This social media “revolution” has changed the traditional, corporate monologue into a two-way dialogue with customers and prospects.
1. Building Brand Awareness
2. Making Customer Service Personal with Social Media
3. Adding Events to Social Media Programs
4. Adding Social Media to Product Introductions
5. Embracing Social Media to Build Your Sales Pipeline
6. Activating Your Community to Take Action
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