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The Social Media Pocket Guide: Six Ways Marketers Should Use Social

big-brand-final_36The following is an excerpt from “The Social Media Pocket Guide: Six Ways Marketers Should Use Social,” an exclusive guide from Spredfast. The Social Media Pocket Guide reveals how marketers at big brands like AARP, AT&T, Discover, and Nokia have leveraged social to reach their campaign goals. Right now, “traditional” and digital marketers have an opportunity – and a critical need — to collaborate with their social counterparts like never before. Whatever your role, you’ll benefit from learning how social can contribute to a successful marketing campaign.

In just a short time, social media has become a ubiquitous mainstay in the lives of consumers. Popular platforms have rapidly grown to hundreds of millions of users, and the adoption of social media platforms has no end in sight.

This social media “revolution” has changed the traditional, corporate monologue into a two-way dialogue with customers and prospects.

Social media:

  • Allows companies and brands to learn more about target audiences easier and more affordably
  • Levels the playing field for brands of every size and industry
  • Provides cost-effective communications in comparison to traditional channels
  • Emphasizes great content, empowering companies to leverage helpful assets to attract fans, followers and friends
  • Harnesses the importance and relevancy of “now” – real-time, immediate communications
  • Delivers a greater reach, with a multiplicative effect of pass along, as compared to other marketing communications channels 
What this means for businesses is the time to embrace social media channels to reach customers and prospects is now. And while social media marketing and communications is no small task to undertake, there are six objectives every company should consider to have at the core of their social activity.

These include:

1. Building Brand Awareness

2. Making Customer Service Personal with Social Media

3. Adding Events to Social Media Programs

4. Adding Social Media to Product Introductions

5. Embracing Social Media to Build Your Sales Pipeline

6. Activating Your Community to Take Action

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