PR Agency |Top PR Agency in Delhi |PR Company in Delhi |PR Agency in India |PR Agency in Delhi |PR Firms |PR Firms in Delhi |Best PR Company

PR Agencies, Public Relation Agencies | Tagged Best PR agency, Best PR Company, Best PR Firms, PR Agency, PR Agency in Delhi, PR Agency in India, PR Company in India, PR Firms, PR Firms in Delhi, public relation company Delhi, Public Relation Firms in India, Public Relations Agency, public relations firms Delhi, Top PR Agency in Delhi

Edelman: PR and advertising turning toward ‘peer-to-peer’ interactions


The PR and advertising worlds are merging, and the result will be “peer-to-peer influence.” That’s the biggest among several takeaways from a recent Forbes piece where advertising and PR leaders were asked the same three questions about the future of their disciplines.

Edelman CEO Richard Edelman gave the PR perspective, and said that PR and advertising will rely as much on instinct as it will on data in the next six years.
I don’t think PR will ever rely more on data than on instinct. That is true for advertising too. The Old Spice guy was instinct, not data. The advertising holding companies are to a degree going gaga over data.

Further, he sees social becoming even more pervasive:
We are seeing a “pro-social” revolution. People trust each other, peer-to-peer. They want what is good for their communities, and the community at large. This leads to an emphasis on values over just value. Companies have started to internalize this and communicate it.

What do you think? How will PR and advertising merge by 2020?

Visit our site. PR Agency in India  ,PR Agency in Delhi  ,Top PR Agency Delhi ,Public Relations Firms Delhi  ,PR Firms in Delhi ,PR Firms Delhi ,Public relation Company delhi ,PR Firms ,public Relations Company india ,PR Agency  ,Best PR Agency,PR Company in India,PR Company in Delhi,Best PR Company ,Top PR Agency in Delhi ,Public Relations Firms in India 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: