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PR crises in the age of Twitter; Facebook boosts privacy controls; more

Donald Sterling, V. Stiviano

Michelle Quinn writes: Sure, Donald Sterling, the banned owner of the L.A. Clippers, had to go. But in the age of social media, even firms that are comparatively obscure know they can’t last for long in heads-down mode once they have a public relations crisis. They have to react quickly in the hot seat if they want to survive. In response to privacy concerns, Facebook CEO Mark Zuckerberg unveiled new tools at the f8 Facebook Developer Conference on Wednesday that will allow Facebook users to test drive apps anonymously, and reveal far less information and better regulate how they share apps on smartphones, tablets and other mobile devices. Apple vs. Samsung: Federal jury finished first day of deliberations without a verdict Wednesday, but sends notes seeking more evidence, including what Steve Jobs had to say about suing rivals. Twitter tumbled to its lowest stock price as a publicly traded company Wednesday, after investors and analysts parsed the social network’s latest quarterly performance report and emerged with doubts about the company’s ability to grow. Frustrated in his previous attempts to buy a basketball team, Oracle CEO Larry Ellison is teaming up with movie and music entrepreneur David Geffen and media mogul Oprah Winfrey for a possible shot at the L.A. Clippers if owner Donald Sterling has to sell the franchise because of his racist remarks. Cisco Systems announced Wednesday it will invest $150 million into early-stage companies so the networking giant can foster — and benefit from — emerging and disruptive technology trends. People who rent out rooms in their Berkeley homes to travelers using websites such as Airbnb could be hit with the city’s 12 percent hotel tax under a proposal passed by the City Council on Tuesday night.

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