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Twitter’s vast popularity makes it a huge target for hackers and trolls. While the rewards of your company having a presence on the social network probably far outweigh the risks, there are still plenty of ways for your engaging, thoughtful and carefully curated Twitter page to be used against you.
To mitigate Twitter hacking, there are several strategies designed to enhance security and increase preparedness. With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it’s next on hackers’ hit lists.
The plan should emphasize the following strategic imperatives, courtesy of Peter LaMotte, senior VP at Levick and chair of the company’s digital practice:
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